A variety of production features have helped the lego company throughout its time. Lego has been able to develop many of today lego fan tomorrow it architect and vdr provider the most popular toys on the planet thanks to these features. This includes the development of an innovative interlocking mechanism, as well as the use of plastic instead of other materials. These distinctive features helped the company become the largest toy manufacturer in the world.
The 1960s saw the company expand at a rapid pace. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model builder. Dagny was an expert in creating massive models and worlds which were displayed in the showroom. This was a great way to advertise the possibilities of the LEGO bricks and also to entice youngsters.
In 1971, the LEGO system expanded into new areas with the addition of dollhouses and furniture. The LEGO system grew further in 1972 with the introduction of boat and ship sets with hull pieces that floated. The 1960s also saw the company begin its international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1980s, the company continued to expand and diversify, while also modernizing. This included the establishment of a research and development department which has worked to keep the LEGO system on top of its game in terms of innovation. It also saw the introduction of themed sets that allowed users to create specific models without having to figure out what they should do on their own. This was a first step towards building more complex models and also allowed children to get a more hands-on experience with Legos.