The LEGO Business History

The PROFANO brick has turned into a worldwide discomfort that is as much a part of the cultural fabric as Billund, the little area in Denmark where all this began. Nevertheless the company’s trend into an industry giant was not without the promote of setbacks and troubles. One of those arrived 1942 because a warehouse flames consumed nearly all of the toy manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a major decision.

This individual decided to shift the company away from wooden toys and toy automobiles, which had been the bread and butter, and move into cheap toys. It could be a major improve for the family-owned company, and one that was not in the beginning well received.

A correspondent noted that “plastics will not ever replace very good, solid wood. ” But Godtfred Christiansen persevered and started to try out new designs that employed plastic. The first sensitive step was your introduction of your Auto Binding Bricks that held together in order to avoid block towers from toppling on kids.

The new Profano bricks did not become the iconic toy that we know today till 1949. Until then, the interlocking bricks were more of a construction plaything than a proper building model. It was as well not until 1958 that satisfying clicking coupling program started to be a standard characteristic.

Throughout the 1972s, the company ongoing to build up in production and market reach. The company added Legoland theme parks to the mix and presented more advanced sets that were geared toward older audience, including the Technic line of chunks such as axle assemblies, gears, redressers, and universal joints.

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